Case Study
Project: Knorr/Lipton Sidekicks Website
Client: Unilever Canada
URL: www.sidekicks.ca
Objective:
Establish an online presence for a brand that is present in most homes, yet is often forgotten.
Solution:
Although many people use Knorr/Lipton Sidekicks products regularly, many don't know that they are a great meal starter. Marketlink recommended focusing on Sidekicks as a "meal catalyst" - the secret ingredient that can bring a meal together.
In addition to a compelling site design, a meal planning application was created - allowing users to designate their menus for the week and generate automated shopping lists that would help them plan purchases.
Results:
The Sidekicks website takes an old favorite into the digital age. Users can now find helpful content, plan their meals and find new uses for their Sidekicks.
Samples: