Case Study
Project: Knorr Eat in Colour Website
Client: Unilever Canada
URL: www.knorr.ca
Objective:
The Knorr team wanted an online experience that reflected their new brand mantra: "Eat in Colour". The new design needed to be fresh, colourful and inviting, with food appeal that would make visitors' mouths water.
Solution:
In addition to a new look and feel, Marketlink made a series of suggestions including an improved recipe engine, a powerful product database, and community tools such as reviews and ratings.
Marketlink also recommended re-skinning the website platform that was previously constructed instead of a complete rebuild, reducing production costs significantly .
Results:
A bold new look garnered rave reviews from the client. The re-designed Knorr.ca is a resource for the culinary-minded consumer with a complete recipe collection, tips and tricks and product information.
Samples: