Jeff Chapleau
Jeff Chapleau is President of Marketlink Solutions.
He has worked extensively on the technology and on the business side in areas such as financial services, government, insurance and health care.
Jeff has pioneered the use of new media integrated with corporate databases and knowledge processes to help organizations communicate more effectively with their target audiences, re-engineer their internal systems and achieve more efficient service delivery.
Technical expertise includes system information architecture, data definition, information management, process design, and data management, warehousing and marketing. He has also been a consultant with Bain & Company Canada Inc., responsible for the development and implementation of corporate and business unity strategy in fields such as telecommunications, natural resources and aviation.
His projects there involved turnarounds, investment strategies, revenue growth strategies, R&D strategies, customer retention plans, sales force effectiveness, strategic cost reduction and revenue growth.
Jeff holds a Master of Business Administration from York University in entrepreneurial and finance disciplines, and a Bachelor of Science (physics) from the University of Western Ontario.